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27 Nov 2016

Vollzeit Social Media Campaign Manager (m/w)

Redbull Mediahouse – gepostet von admin Salzburg, Salzburg, Österreich

Stellenausschreibung

A global media company, Red Bull Media House produces, publishes, distributes and licenses high-quality sport, entertainment and educational programming from the areas of Sport & Lifestyle, Nature & Science and Tradition & Inspiration. Its product portfolio includes sport and lifestyle programming, documentaries, feature films, music, games and mobile apps, as well as print and online magazines that fascinate and inspire audiences all over the world – through all media channels and on all types of devices. www.redbullmediahouse.com We are currently looking for a Social Media Campaign Manager, based in our headquarters in Salzburg, Austria.In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we’re different.

Location Salzburg, Salzburg, Austria
Schedule Full-time
Organisation Red Bull Media House GmbH

Areas that play to your strengths
(all the responsibilities we’ll trust you with)

  • Develop and plan paid social campaigns for numerous Red Bull initiatives including, but not limited to: overall strategy, pacing by phase, creative optimization, and technical implementation. 
  • Manage and maintain budget for key Red Bull TV campaigns on social media 
  • Build social marketing plans in conjunction with Communications, Brand, and Red Bull TV marketing team to drive stream viewership from social throughout the campaign. 
  • Review campaign performance daily and continually optimize & refine strategy to increase tune-in. 
  • Maintain „always on“ paid social campaigns to further amplify best-performing content. 
  • Provide all the necessary data for creation of recaps of social campaigns to further communicate the importance, and creativity in paid social. 
  • Liaise directly with Red Bull TV Program Marketing to ensure best-in-class social deliverables
  • Liaise directly with Red Bull TV Analytics to illustrate the effect of paid social media efforts on program tune-in
  • Manage information flow and data cleanliness across multiple projects, dashboards and integrations as needed. 
  • Ensure Red Bull TV events are marketed across the full spectrum of social including via Red Bull accounts, Red Bull TV accounts, Partner / Influencer accounts, and through paid, earned, and owned social. 
  • Educate and train country and project teams on how to best utilize paid social media
  • Prepare and layout campaign structure for paid social campaigns by creating the necessary pixels, custom audiences, custom conversions, tracking parameters, and targeting outline. 
  • Align with various channels and countries to create one coordinated global social campaign by ensuring accurate post tagging, and continually syncing on overall strategy, tactics, and optimization methods. 
  • Identify top-performing content and leverage what’s working to further refine overall paid social strategy.
  • Stakeholder Management 
  • Liaise directly with Red Bull Marketing Insights to provide campaign data for further analysis 
  • Work with the larger social media team to create campaigns to support quality tune-in to Red Bull TV.

Your experience includes:
(proven performance in)

  1. Minimum 5 years of related overall experience in Digital Marketing.
  2. Solid experience in project management with exceptional planning skills.
  3. Experience in consulting / digital education a plus.
  4. Strong understanding of web and social media technology landscape
  5. Background in performance-based social media marketing
  6. Thorough understanding of digital marketing and experience delivering strategic solutions in that space
  7. Ability to think, plan, and execute resourcefully, with minimal supervision
  8. Excellent communication skills
  9. Hands-on mentality
  10. Team player

Bachelor’s Degree in marketing, business, or similar field.

English fluency (native) required, multilingual is a bonus

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 1973 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

Jobtypen: Vollzeit.

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