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8 Sep 2023

Vollzeit Social Media Junior Manager (m/f/d), Home Office möglich

British American Tobacco (Germany) GmbH – gepostet von team-social Hamburg, Hamburg, Deutschland


BAT is evolving at pace – truly like no otherorganization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!




FUNCTION: Consumer Experience

LOCATION: Hamburg, Germany

REPORTS TO: Social Media & PR Manager



Purpose of this role is to be a part of creating a strong social media & press relation presence for our reduced-risk products (i.e., Glo, Vuse), BAT introduced with a vision for a better tomorrow. We are searching for a strong consumer-centric conceptual thinker with a broad knowledge of social media channels and the German media landscape to amplify brand equity & deliver commercial targets. For this, we are looking for someone who is always on top of social media including relevant talents to support state of the art, measurable campaigns which can be extended throughout other consumer experience touchpoints.

What you will be accountable for

  • Support the Social Media & PR manager to deliver Social Media & Press Relation Targets (e.g. reach, engagement rate) via on-time-in-full implementation of launches & activations according to a cycle plan
  • Creative development & deployment of activation concepts incl. messaging, asset creation & relevant end market approvals
  • Close collaboration with the brand team to ensure that the communication strategy is aligned with the global brand strategy
  • Monitoring channel performance through on-going tracking/reporting & analysis of available opportunities for the brand within set budget
  • Collaborations with media/celebrities/content creators by identifying the best possible outcome for the brand, meeting local guidelines and BAT’s marketing principles
  • Manage external agencies to ensure flawless implementation of activities & derive learnings for future concepts
  • Continuous monitoring of competitors and exploration of new social media trends to exploit new advertising opportunities
  • Senior stakeholder engagement via presenting results & learnings including next steps & recommendations

Essential experience, skills & knowledge

  • University degree with focus on Marketing, ideally Communications, Public Relations or Social Media & relevant experience in these areas
  • OR apprenticeship & at least 2 years of work experience in communication, public relations or social media role
  • Consumer centric & creative mindset: Understanding of digital consumer behavior & curiosity for new social trends
  • In depth understanding of German media landscape, Celebrities and Content Creators
  • Strong project management skills, ability to drive & execute cross-functional projects
  • Flexibility & intrinsic motivation to push projects forward autonomously
  • Strong organizational skills and a proactive approach – to effectively manage multiple projects & external agencies in a fast-paced environment and work global and central teams
  • Excellent communication skills – to build, manage and engage with internal stakeholders & departments and 3rd parties
  • Thinking outside of the established ways of working to solve challenges (‘Can-Do Mindset’)
  • Strong team player
  • Fluent in German (is a must) & English

What we offer

  • The chance to bring your difference, creativity, innovation and personality into your own projects from day 1
  • The possibility to flexibly shape your working hours – remotely or in our headquarters in Hamburg
  • A range of attractive benefits such as discounts with fitness centers, free bike rental, diverse online and offline training and development opportunities, our all-time favorite coffee lounge with an Alster-view from the rooftop terrace, and much more
  • Celebrating successes together in regular after works and office parties
  • Open and appreciative work environment with experienced colleagues who will help you build a strong business network
We are BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

British American Tobacco (Germany) GmbH

Jobtypen: Vollzeit.

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