Vollzeit Social Media Specialist f/m
Stellenausschreibung
The role: Social Media Specialist f/m – Germany
Who does it report to: International Editor – Germany
Where is it based: Berlin
The Story so far…
ASOS burst on to the scene in 2000 and hasn’t looked back. We are the UK’s number one fashion and beauty destination, and as a recent survey showed, we are the second most visited fashion website on the planet. We ship to over 190 countries and also have specific sites targeting the USA, French and German, Italian and Australian markets. With much excitement we opened our office in Sydney in January 2012 and New York in September 2012. Germany is already a key market and ASOS seeks to accelerate its growth even further, both by reinforcing its HQ team with people dedicated to asos.de and by opening an office in Berlin. This is all part of our strategy, which we call ASOS Future.
Our ambition is to be the world’s no.1 online fashion brand for 20-somethings, having set ourselves a target to reach £1bn annual sales by 2015. Therefore it is really important to us that we continue to attract top talent across the globe to help us realise our goals.
The ASOS Way
We do things a certain way – The ASOS Way. It’s our DNA and runs through every single thing we do here – it defines who we are, what we do and how we do it. Some things change, these don’t.
We are Passionate; we are proud to be a part of ASOS, we always give our best and we celebrate our successes.
We are Customer Obsessed; we know our customers love fashion and we understand what they want, we know our stuff inside and out, we put our customers at the heart of everything we do.
We Restlessly Innovate; we don’t stand still, we give it a go and we’re brave.
We are Collaborative and Respectful; We work together to get the job done, we grow ideas from within, we make things happen and we do the right thing.
People are the future of our business and we have really big ideas. We know we need people who can turn these ideas into reality – it’s our people that make the difference.
A bit about the Team:
Reporting to the DE Editor, this role sits within the Marketing and Editorial team in the Berlin office.
With direction from the DE Editor, the Social Media Specialist will develop and manage the German social media growth strategy and develop strong collaborative working relationships with key stakeholders and partners across the business. In addition, he/she will work collaboratively with the German marketing and editorial team to ensure all content is inherently social.
The Marketing and Editorial team are responsible for the development, co-ordination and execution of the ASOS global marketing strategy. Social media plays an important part in the growth of ASOS; it is one of the main vehicles for expansion and growing an active customer base in our key markets. As well as growth from new customers, building strong relationships with existing customers is critical and presents a massive opportunity. We create daily content for ASOS that is highly engaging and will not only meet our 20-something audience’s fashion needs but also keep them up to date with everything now and next in pop culture. We are focused on originality and honesty and committed to understanding our audience.
The Role:
The position provides an opportunity to adapt strong editorial, analytical and social media experience to a brand new role within ASOS Germany. Responsibilities include but are not limited to:
- With direction from the DE Editor and in line with the global social media strategy, develop and manage a social media growth strategy for ASOS Germany with defined metrics and a detailed roadmap. This will also include fanbase building activities as well as activities for driving sales via social.
- Build and maintain strong relationships with key social spaces such as Facebook and Twitter to ensure ASOS continues to lead the way in social innovation and remains a launch partner for key initiatives
- Identify new social spaces in Germany and develop launch strategies for these that contribute towards overarching business objectives with clear objectives and metrics built in
- Proactively identify opportunities to drive ASOS as a customer centric business
- Work collaboratively with Menswear and Womenswear marketing and editorial teams to ensure all content is inherently social
- Co-ordinate content for social channels specifically for the German audience; create daily content that is shareable and highly relevant to this audience; translate and adapt relevant content from the global feed
- Budget management
- Reporting and analytics on all social campaigns and activities for Germany
What Success Looks Like:
- Fan/Follower base increases
- Fan base is highly engaged and actively sharing and participating with content
- ASOS social media channels are perceived as inspiring and engaging by audience and industry rather than broadcasted shop advertising
Skills and experience you will need:
Experience
- 2+ years of experience in a German social media and ecommerce environment, ideally in (online) fashion retail or digital marketing
- Proven social media passion, expertise and success
- Experience working in a daily publishing environment; ideally with a writing background (e.g. experience as a fashion editor/social media writer/copywriter)
- Some experience managing budgets and working with analytics
- Experienced in multi-channel publishing and familiar with CMS
Skills
- Excellent verbal communication skills, with the ability to communicate clearly, effectively and appropriately with colleagues, suppliers and others at all levels
- Strong analytical skills
- Passion for digital content and an instinct for creating content with a multi-channel approach
- Highly engaged in social media, an early adopter of social platforms
- Excellent English skills – the ability to understand and transcreate concepts and contents in the right tone of voice
- Writing skills
- Understanding of search optimization and writing for social channels
- Commercial awareness and a keen interest in marketing, fashion and e-retail
- Ability to effectively prioritize workload
- Self motivation and confidence
- Being happy and effective in a fast paced fashion environment, being comfortable with constant change and uncertainty – crucial in a high-growth environment which continuously redefines itself
- Basic Photoshop skills
- Passion for the brand
powered by Borlabs Cookie