Upfield is looking for a Social Media Manager who’s ready to take the next step in their career. Someone confident to own, manage and publish social channels & social campaign (organic and paid) – from planning to publishing to optimization to reporting without thinking twice.

Looking for someone who loves social media and won’t “settle” for just any job. Someone who is excited to share their knowledge with the wider marketing team, coaching others on what effective social activation looks like. Someone who brings energy and positivity to their work, who is ready to dive into the platforms and the data, and who prides themselves on excellent execution.

You’ll be part of a digitally focused media team in Germany in the wider marketing department, as well as part of a community of experts across markets. You’ll collaborate across the wider team and be the go-to person on how to deliver the most effective social media campaigns and tests. You’ll focus on both the media insights and the business implications, constantly questioning ‘so what’ and be excited for ‘what next?’ You’re contributing to, and learning from a team driving a data-driven marketing revolution. You’re excited to join us for that transformation, not just when the hard work is done.

Main Responsibilities

• Manage Upfield’s social media channels for Upfield brands e.g. Lätta, Becel Pro-Activ, Rama – identifying target audiences, defining KPIs, strategy, developing campaigns, executing, optimizing and measuring performance
• Focus on publishing content and managing the different social channels including social media campaigns
• Execute social media across Upfield’s brands:
  • Manage social media budgets (paid and organic), drafting and revising media test and scale schedules
  • Liaise with key stakeholders incl. creative, analytics, media planning to drive cohesive plan and execution
  • Oversee social community management and supporting community management agency
  • Copy writing (as required – supported by creative resource)
  • Meet with the vendor community on a regular basis to ensure Upfield is leveraging latest products and technologies
• Identify and implement audience-led tests, optimizing relevant creative and media execution
• Core focus areas: Facebook, Instagram, Twitter, Snapchat, TikTok and other new platforms
• Synthesize detailed social data into actionable insights and recommendations towards Upfield and the Brand Manager’s business objectives
• Provide thought leadership on how to effectively use ever-changing social media landscape
• Proactively seek out opportunities to continuously improve test and scale campaigns
• Stay abreast of social trends, insights and new product launches and share regularly with wider team across markets