Vollzeit Global Social Media Manager & Influencer Marketing (m/w/d)
Stellenausschreibung
Founded in 1845 by Carl Philipp Fissler, the company can look back on a success story lasting for 175 years. Experience gathered over generations, technological know-how, perfect production, great innovative strength – these are the three pillars on which the success of our company is based. But above all, the key is our products whose function and design are continuously adapted to the needs of our customers and can satisfy an extremely wide range of requirements in the best possible manner. Fissler GmbH has for many years stood for trust full high-quality cookware which stands out thanks to its precise workmanship, high level of utility and stylish, ingenious design „Made in Germany“. All the products make your work in the kitchen easier and increase your pleasure in cooking.
For our FRANKFURT am Main office, we are looking for a
Global Social Media & Influencer Marketing (m/w/d)
Main Tasks
- Develop and implement global social media brand strategies, influencer strategies, campaigns, and plans to build brand/company awareness together with local markets and agencies (key focus markets are Germany, China and South-Korea)
- Oversee global day-to-day management of campaigns and ensure brand consistency
- Create, maintain, and grow new and existing social and influencer networks, with focus on Facebook, Instagram, Pinterest, and YouTube together with local markets
- Manage the editorial and communications events calendar and editorial calendar for our social updates in close coordination with local markets and influencers
- Provide content and campaign ideas for local and global channels
- Monitor global social media progress and performance using web analytic tools
- Incorporate optimization strategies, analyse data, and research the best ways to increase traffic
- Review the success of campaigns and develop ways to improve and share and scale best practices globally
- Plan paid social media advertising strategies and budgets together with global and local marketing
- Secure new media, influencer, and agency partnerships
- Guide / educate global and local teams and external partners
- Drive and manage engagement with social media influencers
- Monitor customer issues through social media and secure customer service will resolve these
- Research new media platforms, trends, and industry opportunitiesProvide feedback from social media trends and research; relay it to business strategists
Professional experiences / qualifications
- University’s degree in marketing, PR, or related field (background in behavioural psychology would be a plus)
- At least five years of social media management experience in a global or multilingual environment
- Experience identifying and creating campaigns for target audience in cooperation with local markets and agencies
- Strong project management skills with the ability to supervise multiple projects
- Experience with Social Media Management Tools
- Agency Management Skills
- Experience in working in an international environment
- Business-savvy, curious by nature and able to quickly adapt
- Digital / social savvy
- Excellent verbal and written communication in English
- Strong creative and design skills to develop leading concepts
- Excellent analytical and time-management skills
- Knowledge of Photoshop, Illustrator and Video-editing software is preferable
Are you interested?
Then we look forward to your application. Please send your complete application to Larissa Kappes.
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