Role Description

As a Social Media Expert, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase social media traffic and customer engagement metrics aligned with broader marketing strategies. If you are a tech-savvy professional, experienced in social media, we would like to meet you.

In this role you will have following responsibilities:

• Set and implement social media and communication campaigns to align with marketing strategies
• Provide engaging text, image and video content for social media accounts
• Designing posts to sustain readers’ curiosity and creating buzz around new products
• Ability to create visual to support local needs (flyers, digital posts, mini videos, etc)
• Monitor and report on feedback and online reviews
• Participate in events to build community and boost brand awareness
• Coordinate with several teams to ensure brand consistency on Social Media Channels
• Liaise with Development and Sales departments to stay updated on new products and features
• Measure web traffic and monitor SEO for specific countries
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Suggest new ways to attract users on the existing social media pages

Qualifications

• Digital native – hands-on experience with all social channels from Facebook and Instagram to Snap Chat, Messenger and WhatsApp
• Knowledge of Photoshop, Coreldraw, Adobe Premiere
• Knowledge of HTML is a plus
• Strong affinity with Marketing Communications and in particular social media
• Excellent English and German skills, both written and verbal.
• Ability to interpret web traffic and online customer engagement metrics
• Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing and able to feed social media channels with appropriate content and story telling
• Ability to gasp future trends in digital technologies and act proactively

Profile

• You possess a creative mind
• You possess strong organizational and analytical skills
  • you are pro-active and result driven
  • you are open and curious to constantly learn new things in the field of Marketing
  • you are structured, know how to prioritize and work with tight deadlines
  • you have excellent communication skills
• You maintain a positive and uplifting work environment by possessing an enthusiastic and energetic personality
• You are willing to travel on a regular basis within Central Europe and less frequent within the EMEA region and to our US HQ.