Summary:
The intern (Student) is responsible for moderating User Generated Content that appears and escalating any issues to the appropriate internal/client teams in MasterCard’s corporate social media communities (i.e. Facebook Page, Twitter).

Key Responsibilities:
Management & Moderation

• Listening & Reporting
  • Utilize social listening tools like Radian6 and Buzz logic to generate insights
  • Summarize insights and conversations to create actionable, client-facing reports that lead to optimization
• Publishing
  • Create and maintain Content Calendars, including writing Facebook Status Updates
  • Post relevant content in accordance with Content Calendar
• Moderation
  • Review user generated comments and posts in a quick and timely manner
  • Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience.
  • Enforce the Social Media Guidelines as defined by the brand.
  • Escalate User Generated Content, where appropriate, to internal and client stakeholders.

Pre-Requisites:

• Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
• Understanding of popular social networks – design, functionality, users
• Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects.
• Proficiency in PowerPoint and presentation tools and skills.
• Proficiency in social listening tools like Radian6 and Buzz logic.
• Exceptional communication skills within the agency team.
• Very high attention to detail.
• Excellent verbal, written, and presentation skills.

Qualifications:

• Preferable first proven success in advanced study period (Hauptstudium) or undergraduate degree in media studies, marketing communications, public relations or related fields (University or University of applied Science)
• mandatory internship according to university curriculum
• Experience in managing social media platforms or communities for brands
• Fluent in German and English